Insurance companies have become contenders in a fight for the most customer-related television commercial lately. From quirky, sassy, truck stop waitress type salesgirls, to tiny, charming and charismatic if a bit sarcastic reptiles, these companies are battling it out to get your attention.
The catchy jingle from Nationwide Insurance, Nationwide is one your side, gets stuck in everyone’s head at least once a year. These companies try hard to get in your head and stay there. It isn’t just to offer you the best deal possible. They have motivations of their own.
Insurance companies are not founded by people with a deep seated need to give people gigantic amounts of money. These types of companies are founded by people that believe shareholders will invest and they will make a profit from those investments.